Privacy Policy

5.1 Privacy Policy

Last updated: 4 August 2026

This Privacy Policy applies to all services provided by Emma & Oliver London.

We respect your privacy and are committed to protecting your personal information. Where applicable, we process personal data in accordance with the UK General Data Protection Regulation (UK GDPR), the EU General Data Protection Regulation (EU GDPR), and other applicable privacy legislation.

1. Personal Information We Collect

We may collect the following personal information when you place an order, contact us, or use our website:

Full name
Billing and delivery address
Email address
Telephone number
Payment information (processed securely by our payment providers and never stored on our servers)
IP address and browser/device information
Order and transaction history
Information about your use of our website, including cookies and similar technologies

2. How We Use Your Personal Information

We use your personal information to:

Process and deliver your orders.
Provide customer support.
Send order confirmations, dispatch notifications, tracking updates, and other service-related communications.
Improve our website, products, and customer experience.
Prevent fraud and protect the security of our services.
Comply with legal and regulatory obligations.
Send marketing communications where you have provided your consent or where otherwise permitted by law.

3. Legal Basis for Processing

Where applicable, we process your personal information on one or more of the following legal bases:

Performance of a contract.
Your consent.
Compliance with legal obligations.
Our legitimate business interests, including fraud prevention, security, and improving our services.

4. Sharing Your Personal Information

We only share your personal information where necessary to operate our business and fulfil your order.

This may include:

Payment providers (such as Visa, Mastercard, American Express, PayPal, Apple Pay, Google Pay, and other supported payment providers).
Delivery and logistics partners.
Trusted fulfilment and manufacturing partners involved in processing and dispatching your order.
Analytics, website hosting, marketing, and customer support service providers.

We never sell your personal information to third parties.

Where personal information is transferred outside the United Kingdom or the European Economic Area (EEA), we ensure that appropriate safeguards are in place in accordance with applicable data protection legislation.

5. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes described in this Privacy Policy or to comply with legal, tax, accounting, or regulatory obligations.

6. Cookies

Our website uses cookies and similar technologies to:

Ensure the website functions correctly.
Improve website performance.
Analyse website traffic.
Personalise your browsing experience.
Support marketing activities where you have given your consent.

For further information, please refer to our separate Cookie Policy. You can manage your cookie preferences at any time through our cookie banner or your browser settings.

7. Data Security

We implement appropriate technical and organisational measures to safeguard your personal information against accidental loss, unauthorised access, misuse, disclosure, alteration, or destruction.

All payments are processed using secure SSL-encrypted connections through trusted payment providers.

8. Your Rights

Subject to applicable privacy legislation, you may have the right to:

Access your personal information.
Correct inaccurate or incomplete information.
Request deletion of your personal information.
Request restriction of processing.
Object to certain types of processing.
Withdraw your consent where processing is based on consent.
Request a copy of your personal information in a portable format.

To exercise any of these rights, please contact us at:

support@emmaoliverlondon.com

If you believe that your personal information has not been handled appropriately, you also have the right to lodge a complaint with your local data protection authority.

9. Contact

If you have any questions about this Privacy Policy or how we process your personal information, please contact us:

Emma & Oliver London

Email: support@emmaoliverlondon.com